GSM Blog - read more about print on paper.

Navigating Bi-Cultural Design

pakeha paralysis

In this installment of Rākau Kōrero, we talk to design educator Carl Pavletich about navigating bi-cultural design from a non-Māori perspective. For Pākehā, navigating the bi-cultural design process feels uncomfortable— like floating in a proverbial waka without a hoe. When your life experience falls heavily on the Western/Pākehā side of the scales, the bi-cultural journey is dauntingly steep and disorientating. Much of what we do, we do without thinking. For example, when we master a skill, we create subconscious shortcuts. Mātauranga Māori challenges us to question our worldviews and reassess much of what we thought was true. Participating in a bi-cultural...

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Marita Leuver – Creativity Takes you places!

Marita Leuver

Australian designer Marita Leuver is best known for her work promoting festivals and public spaces. Strong forms, bold colour and illustrative typography characterise her design sensibility. GSM takes a look... The Leuver Family - creativity throughout Born into a creative family with dad, Peter Leuver, an Art Director, and mum, Joan Leuver, an illustrator, plus four siblings—all of whom are blessed with artistic flair—it is easy to understand why Marita likens her childhood to the American television drama, ‘Mad Men’. Marita studied at Randwick Technical College in Sydney—excelling in the two year graphic design programme. Marita’s sister, and one-time co-designer,...

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Woodsman

woodsman

Some products are so powerful in what they represent to us as humans, they are difficult to capture on a printed page. GSM takes a look at  one such product for NZ producer of wood burners, Woodsman... Technical vs Emotional Fire and heat emote us on a deeply primal level. As humans, we all respond to these feelings of warmth, comfort and security. But how do you capture this feeling in a two-dimensional flat format? This was the challenge for Christchurch-based creative agency Imagic following a recent brand update for Woodsman: create a sales brochure that provides technical information—and yet,...

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Quick Chat Creative – Tony Downing

tony downing

Industry veteran Tony Downing shares a few thoughts about why print is still very much relevant in marketing. In today’s digital age, where online advertising dominates the marketing landscape, it’s easy to overlook the power of print. A recent encounter at a local café reminded Tony Downing of print materials’ enduring influence and significance in promoting a business. While enjoying breakfast at Bobby Franks in Nelson, I noticed three individuals enthusiastically flipping through the Nelson City Guide beside me. Curiosity sparked, I struck up a conversation and discovered that they were Australian visitors relying on the guide to plan their...

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The Hedonist – Label Rebrand

The Hedonist

In pursuit of modernising and strengthening their long-standing brand, The Hedonist team approached Byerlee Design, a creative studio specialising in alcohol & beverage brands. GSM takes a look... The Hedonist Vineyard The Hedonist vineyard, located in the Willunga foothills of McLaren Vale, Australia, is run by Walter Clappis, veteran winemaker of 36 years, along with daughter Kimberly and her partner James Cooter. They are passionate about making their wines using certified biodynamic and organic vineyards and winemaking practices. Byerlee Design was engaged to reinvigorate, rather than rebuild, The Hedonist brand. As James explains, ‘We had been following Byerlee’s work on...

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Quick Chat Print – Rawson Print & Packaging

rawson print & packaging

Andrew Price from Rawson Print & Packaging joins us to discuss the importance of diversification and sustainability within the print industry, as well as re-branding.   In 2022, Sydney-based Rawson Print & Packaging produced the Ball & Doggett 2023 calendar, showcasing work from last year's BJ Ball and Ball & Doggett Student Design Contest. As part of this, they opened the doors to the student winners and invited them to see their work come to life. This was a great learning opportunity that was well-received. To acknowledge that the team at Rawson went above and beyond—we decided to return and...

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‘ARGO’ –

Argo Mash

Set within the prestigious Four Seasons Hotel on Hong Kong Island, is cocktail bar Argo. GSM investigates how the Four Seasons Hong Kong approached Adelaide-based design studio, Mash. And the journey to create a name, brand identity and collateral items for a new high-end bar offering. The Ship 'Argo' After creative development and workshopping, the name chosen was ‘Argo’. Steeped in Greek mythology, around the story of ‘Jason and the Argonauts’ and their fabled quest to retrieve the Golden Fleece, Argo was the ship Jason sailed in search of the treasure.  As a high-end bar, Argo is also on a quest—...

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The Message Stick – Respectfully incorporating First Nations art & culture.

first nations

In this issue of The Message Stick, Rebecca Wessels further enlightens us on how best to incorporate First Nations art and culture into commercial work in a sympathetic and respectful manner. For tens of thousands of years, First Nations peoples commonly used message sticks as a way of communicating between different groups in Australia. For GSM, the concept of The Message Stick is that the stick will be passed from speaker to speaker to continue our discussion about First Nations culture and traditional knowledge. Our intention is for these discussions to provide some guidance and understanding of how we can...

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Rākau Kōrero – Kaitiaki

Ōtautahi Christchurch artist and designer Morgan Mathews-Hale (Ngāi Tahu, Ngāti Porou, Tainui) @ Kaitiaki Studios (Ōtautahi-Christchurch) shares her views on bicultural collaboration and working together. Ko Morgan Hale tōku ingoa. He uri tēnei nō Ngāi Tahu, nō Ngāti Porou, nō Tainui hoki. As an artist and designer, I find true joy in visual expression and storytelling, and in seeing the impact my work has on the people who interact with it. Kaitiaki Kaitiaki is the Māori concept of guardianship, representing care and consideration and adapting ourselves internally as we exist in harmony with our natural world, with others in our...

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Tipping Point Wines – Sustainable Packaging

tipping point wines

Tipping Point wines gift packaging recently won Gold at the New Zealand Pride in Print awards, GSM takes a look... The Background on Tipping Point Wines Al Brown is recognised around the world as a leading New Zealand Chef and Restaurateur. He is also quite the entrepreneur who values aligning himself with people, organisations and brands he feels a strong connection with. Partnering with Constellation Brands, Al launched Tipping Point Wines. Wine which aims to do good and taste great, with each varietal supporting five not-for-profit organisations that are working hard to create a better future for New Zealand: The...

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