The Open Up to Mail campaign explores all things mail and beyond. GSM talks with Kellie Northwood, Chief Executive Officer of The Real Media Collective, about how this campaign looks for ways to achieve a creative vision with Direct Mail. GSM: Mail is often seen to be 'old school'. Why does Direct mail still work? Kellie: The power of the letterbox is creative, wide-reaching and engaging. The physical attributes of mail continue to achieve incredible cut-through and deliver great results. Did you know over 92% of recipients open direct mail?! And it remains in the home for some 38 days...
Direct Mail Campaigns exploring the Senses
