Direct Mail Campaigns exploring the Senses

Open Up To Mail

The Open Up to Mail campaign explores all things mail and beyond. GSM talks with Kellie Northwood, Chief Executive Officer of The Real Media Collective, about how this campaign looks for ways to achieve a creative vision with Direct Mail. GSM: Mail is often seen to be 'old school'. Why does Direct mail still work? Kellie: The power of the letterbox is creative, wide-reaching and engaging. The physical attributes of mail continue to achieve incredible cut-through and deliver great results. Did you know over 92% of recipients open direct mail?! And it remains in the home for some 38 days...

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MATE ACT NOW – Driving Climate Change

MATE ACT NOW is a co-ordinated response of over 150 designers from some of the world’s top creative studios. It's initial aim was to drive climate change in response to the 2019/20 Australian bushfires. However,  the global outbreak of Covid-19 recontextualised it to something bigger! GSM talks with Chris Flack, from Strategy Design, Christchurch, about the reasons why he initiated “Mate ACT NOW”, how it all came together and what the response has been… Chris, you’re obviously passionate about saving the environment but why did you decide a poster campaign could help? [caption id="attachment_4679" align="alignleft" width="300"] Chris Flack[/caption] We had...

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