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Intellectual Property – What does it mean?

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Intellectual Property

Intellectual property, Copyright and all that legal stuff... What does it mean to you as a graphic designer? What should you know?... As designers, we love to create. In fact, we get so engrossed with creating, we sometimes forget the importance of establishing who owns the work we create. So, who does own the work? And why should you care? GSM Re-Edit delved into the legal world of Intellectual Property... Intellectual Property Let's start with a brief overview of Intellectual Property (IP) Law as it applies in New Zealand. IP Law is covered by the Copyright Act (1994). At it’s...

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Digital Print Embellishments – Look what you can create…

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GSM13

Digital print technology has evolved rapidly over the last five years. To the point that you can now create embellishment effects that, previously, could only be produced with offset or letterpress. This opens a whole new world of possibilities for designers when working on short-run print projects. In GSM13, we took a look at some of the latest finishes and print effects that can be achieved using digital print systems. Specialty Toners & Varnishes Some digital print systems have the capacity to use toners beyond standard CMYK. Depending on the system, these can include other supplementary colours such as white...

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Print Embellishments – Find out the Difference between Embossing, Debossing & Foiling

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Print Embellishments

Colour is not the only option to drawing the reader's attention. Embossing, Debossing & Foiling are three of the more commonly used print embellishments used in conjunction with, or instead of, ink. GSM takes a look at them... Embossing & Debossing. Embossing & debossing are fundamentally the same process.  A die-block is stamped onto a sheet of paper/board to create either a raised (embossed) or recessed (debossed) impression. Typically, the height or depth of the impression is between 0.15—0.5 of a millimetre (15—50uM). Die-blocks can be made in either stepped depths; single- or multi-level blocks, or as continuous 3-D forms....

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Paper, Pixels & The Brain – Onscreen Text vs Printed Text

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Onscreen Text vs Printed Text

Compared with printed text, it appears that reading onscreen text may drain more of our mental resources and make it a little harder to remember what we have read. Here at GSM we do a lot of reading, so we thought it would be interesting to check this theory out... Research indicates that modern screens and e-readers fail to adequately recreate certain tactile experiences of reading on paper. They also prevent people from navigating long texts in an intuitive and satisfying way. This, in turn, affects reading comprehension. There are two reasons for this. one based on the physiological aspects...

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Risograph Printing

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Risograph printing is basically an early form of digital printing. Let's take a look at what it is and how to design for this printing method... Japan launched the Risograph in the 1980s as a low cost means to create colour reproductions for short to medium volumes. The technology and process have inherent quirks, including slight misregistration and uneven ink coverage. This means every reproduction is in some way unique. Risograph Printing is not based on the CMYK colour model. Instead it uses its own distinctly vibrant colour system. Unlike laser printing, risograph uses wet ink, not dry toner. The...

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