Rākau Kōrero – Culture Appropriation or Contribution?

Appropriation of Culture

TALKING POINT: KIA ORA MAGAZINE & AIR NEW ZEALAND Following on from the first edition of Rākau Kōrero, GSM looks at how one company changes their approach to using expressions of Māori culture. — with Nā Johnson McKay @Ira Trademarking "Kia Ora" We do not need to look too far for examples that highlight issues of cultural appropriation. In 2019, Air New Zealand applied to the Intellectual Property Office of New Zealand (the government body responsible for processing Trademarks and Patents) to trademark the masthead to their inflight magazine, ‘Kia Ora’. This drew opposition from some Māori voices who viewed...

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