Charitable organisation, Dress for Success Christchurch, supports women in need by providing guidance and tools for them to confidently reshape their financial futures. This project, to re-imagine the organisation’s collateral, sought to create an appropriate aesthetic that would resonate with this audience. Soft watercolour illustrations, including a pattern of New Zealand flora, add to the personal feel. The collateral run-out included many touch-points, including a styling tips & tricks booklet, information brochures, and various personalised printed communications such as a heart-shaped thank you card sent to supporters of the organisation.
CREATIVE: Hannah Brookes (Studying at Victoria University of Wellington)
PRINT: The Big Picture (Wellington)
CLIENT: Dress for Success
PROJECT: Collateral Material
STOCK: + BJ Ball Eco100 (various weights)
PRINT SPEC: Digital CMYK
PRINT: The Big Picture (Wellington)
CLIENT: Dress for Success
PROJECT: Collateral Material
STOCK: + BJ Ball Eco100 (various weights)
PRINT SPEC: Digital CMYK
