GSM magazine dedicated to celebrating graphic design in print right here in Aotearoa, New Zealand & Australia.

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INSPIRATION:  Fraser Gardyne was awarded the prestigious Black Pin from the Designers Institute of New Zealand (DINZ) for his contribution to the New Zealand design Profession. GSM takes a look at his career spanning from the 70s through to today.

PRINT & PAPER: Going Carbon Neutral in Print. Goodman Property Trust is a certified carbon zero company. So, when they wanted to print their annual report choice of paper stock became a key challenge.

LABELS: Bottle Art. Labelling can make or break a product in the highly competitive Alcohol & Beverage sector. We take a look at two projects which successfully blend design and print to create off the shelf impact.

SPECIAL FEATURE: KĀTOITOI aims to provide New Zealand with its own visual archive—an online database of graphic design Aotearoa. Project founders, Louise Kellerman and Nicole Arnett Phillips, share with us their thoughts on such an ambitious undertaking.

QUICK CHAT PRINT: THE CHANGING FACE OF PRINT. The print world is most definitely changing—but this is not simply about technology shifting in the engine room. Waikato Print show us how they transformed their new premises.

INPRINT: Showcasing great print design work as submitted by our readers.

QUICK CHAT CREATIVE: MARRIAGE—BY DESIGN. What is it like working with your significant other? GSM asks the question of husband and wife team, Aaron & Leanne Hayes from Blenheim-based studio—Vanilla Hayes.

EDUCATION: HOT TYPE. Letterpress is almost six-hundred years old but this bespoke print process is currently staging a bit of a comeback. GSM explores the rich history and process that is Letterpress.

ENVIRONMENT: THE CARBON NEUTRAL BALANCE. Like any industry, the Print sector has a role to play in reducing global carbon emissions. The changes required to meet these goals go beyond how we print—and extend to what we print on. Why should we consider carbon neutral paper?

SPECIAL FEATURE: PRIDE IN PRINT 2021. Every year a number of deserving category winners are announced at the Pride In Print awards but there is only one supreme award winner. 2021 Supreme Award winner is Wakefields Digital.

PACKAGING: ECO-PACKAGING FILMS. With so many new soft eco-film materials starting to appear on shelves, we thought it would a good time to look at the difference between degradable, biodegradable and compostable.

CASE STUDY: THE SPIRIT OF GREAT PACKAGING. Ecology & Co faced a marketing conundrum—how do you create shelf presence as a premium product in the world of Alcohol & Beverage—when you are a Spirit brand without the alcohol…?

STUDENT LIFE: APPRENTICE OF THE YEAR. Pride in Print provides not only an opportunity to showcase the quality of New Zealand’s print industry—but also an opportunity to celebrate the future of our industry through the Apprentice of the Year and Trainer of the Year awards.

GSM Cover printed CMYK + PMS8163 on Formakote Natura 230gsm/350um
GSM Text printed CMYK on Magno Plus Satin115gsm
GSM Inprint printed CMYK on  Advance Laser 120gsm.

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Letterpress – A Timeless Print Form

GSM takes a look at the timeless print form that is – Letterpress Letterpress is an old-school form of mass-printing. It…

Fraser Gardyne

Fraser Gardyne – Home Grown Talent

In this instalment of Inspiration, GSM moves closer to home. We take a look at Kiwi Graphic Designer, Fraser Gardyne. In…