GSM magazine is dedicated to celebrating graphic design in print right here in Aotearoa, New Zealand & Australia

Proudly brought to you by BJ Ball NZ and Ball & Doggett Australia

GSM22 Graphic Design Magazine
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  • INSPIRATION: MARITA LEUVER

With a career punctuated by works promoting festivals and public spaces, a style characterised by strong form, colour, and the use of type—this is Sydney’s Marita Leuver Cleverley is not exactly a household name—but some of his key works; particularly in Ceramics—became highly collectable design icons. GSM takes a look at the prolific six-decade career of this multidisciplinary design extraordinaire…

  • CASE STUDY: NATRALIS

Commercial vinyl flooring might not sound like a dream project for a creative team—but for Melbourne-based Nexus Designs, the challenge of elevating the perception of Australia’s only locally made product of its type formed the perfect brief. And the results speak volumes.

  • RĀKAU KŌRERO: TALKING STICK – New Zealand

Our regular article Rākau Kōrero (Talking Stick) provides a platform for discussing Māori culture—particularly how this relates to our industry through considered, appropriate use built on inclusion and engagement. Te Pukenga/ARA Institute of Canterbury Visual Communication Design Team Leader Carl Pavletich shares his thoughts on navigating through  ‘Pākehā Paralysis’ – a recently coined term describing the road block that can occur where bi-cultural considerations are part of a project. 

  • THE MESSAGE STICK – Australia

GSM talks to Pat Caruso, We Create Print Deliver, about his journey to reconnect with his Eastern Arrernte roots, disrupted by his mother’s removal in the 1950s. Pat’s story demonstrates how we can find strength in adversity, using it as a foundation for growth and success in both personal and professional spheres –  a powerful testament to identity and resilience.

  • QUICK CHAT PRINT: SPECIAL T PRINT

Corey London from Sydney-based Special T Print joins us to discuss starting a printery, and the importance of staying true to your core values.

  • INPRINT: Our curated selection of print design work as submitted by our lovely readers. Let’s make a few mums proud out there!
  • QUICK CHAT CREATIVE: BESTIVAL 2023

The Best awards were back for 2023—and sporting a new look campaign. We caught up with the team at Strategy who created  the campaign to talk about what it took to create a ‘bestival’.

  • CASE STUDY: MILLA MILLA 

Achieving cut-through in a busy market such as the beauty sector is no easy task—but one Australian fragrance brand has one just that, thanks to its fresh brand and packaging approach. We take a look…

  • SPECIAL FEATURE: CALENDAR CONTEST 23

BJ Ball/Ball & Doggett held their Student Design Calendar Contest late last year—and what a crop of entries we received! (Who would want to be a judge!). Here’s the winning entries—time to make some mums & dads proud.

  • EDUCATION: ARTWORK BASICS

For this issue, we take a look at some basics around file set up for print projects—bleed, colour modes and more.

  • SPECIAL FEATURE: DESIGN ASSEMBLY

Louise Kellerman founded the Design Assembly fifteen years ago as a way of creating a connection with other designers and creative thinkers. Fast forward to today, and the Assembly has grown somewhat—hosting events around New Zealand. We chat to Louise about what it’s all about.

  • CASE STUDY: FEET ON THE GROUND

Designing high-quality wine labels is an art form—and for this South Australian brand, the art is literally on the label. Combine handcrafted visuals and carefully considered use of print embellishments with a high-quality stock—and this is the result. Stunning!

  • FEATURED STOCKS: STOCK & PRINT SPECS
      • GSM Cover printed CMYK on Knight Smooth Cream 300gsm
      • GSM Text printed CMYK on Advance Laser 120gsm
      • GSM Inprint printed CMYK on Knight Smooth Cream 100gsm

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Special T

Quick Chat Print – Special T

Corey London from Special T Print joins us to discuss starting a printery during challenging times, and the importance of staying…

Natralis – Play with Colour, Connect with Place

Commercial vinyl flooring might not be the stuff of architectural dreams…but that was precisely the challenge Armstrong Flooring laid down for…