GSM magazine is dedicated to celebrating graphic design in print right here in Aotearoa, New Zealand & Australia
Proudly brought to you by BJ Ball NZ and Ball & Doggett Australia
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Latest Edition - Issue GSM21

- INSPIRATION: MARK CLEVERLEY
Mark Cleverley is not exactly a household name—but some of his key works; particularly in Ceramics—became highly collectable design icons. GSM takes a look at the prolific six-decade career of this multidisciplinary design extraordinaire…
- CASE STUDY: THE HEDONIST
With a constant flow of new products and brands jostling for position on the retail shelves, Winemaking is one of the most highly competitive product sectors. The pressure on existing businesses to keep up is real. We take a look at the recent reinvigoration of one veteran vineyard brand, The Hedonist— and how this translated into label designs that added a contemporary freshness to the product.
- New Zealand – RĀKAU KŌRERO: TALKING STICK
Our regular article Rākau Kōrero (Talking Stick) provides a platform for discussing Māori culture—particularly how this relates to our industry through considered, appropriate use built on inclusion and engagement. Morgan Mathews-Hale, from Ōtautahi Christchurch-based Kaitiaki Studios, talks about cultural guardianship, Wāhine in design, and the importance of process from a Māori perspective
- Australia – THE MESSAGE STICK
GSM talks to Rebecca Wessels about celebrating First Nations art, culture and heritage within the workplaces and visual landscape of all Australians – it’s all about genuine engagement.
- QUICK CHAT PRINT: RAWSON PRINT & PACKAGING
We catch up with Andrew Price from Sydney-based Rawson Print & Packaging to talk about staying competitive within the print trade through branding, diversification, and sustainability.
- INPRINT: Our curated selection of print design work as submitted by our lovely readers. Let’s make a few mums proud out there!
- QUICK CHAT CREATIVE: PRINT IN MARKETING
Tony Downing from Downing Design in sunny Nelson, New Zealand, shares a quick take on the value of print communications within marketing.
- EDUCATION: PANTONE COLOUR
In this instalment, we look at Pantone colour—how this differs from CMYK Process colour, and how it can be used to boost the printable colour spectrum in Lithographic Offset printing.
- CASE STUDY: ARGO
Set within the grandeur of the Four Seasons Hong Kong is Argo—a high end cocktail bar on a quest to create new and innovative flavours using some of the best Spirits on offer. We take a look at the branding and launch material for this exclusive venue.
- CASE STUDY: WOODSMAN
In this Case Study, we look at the sales brochure for Woodsman—a New Zealand brand manufacturing wood-burners—to see how the team at Christchurch-based studio Imagic, tackled the challenge of communicating such an emotionally tactile product—in print.
- New Zealand – SPECIAL FEATURE: APPRENTICE OF THE YEAR
New Zealand The highly coveted Apprentice of the Year was announced at Pride in Print 2023. We caught up with the winner – Catriona Mellows, from Display Associates in Whanganui, to get her thoughts on what being Apprentice of the Year means to her.
- Australia – SPECIAL FEATURE: LIA GRADUATE OF THE YEAR
The biannual Visual Impact exhibition held in Sydney this year had a focused education and recruitment initiative which included the LIA Graduate Awards sponsored by Ball & Doggett. GSM talks to the winners.
- CASE STUDY: TIPPING POINT WINES
Tipping Point is more than just a name on a wine bottle—it reflects the desire of kiwi Chef and Restaurateur Al Brown, to give-back by supporting a number of local not-for-profit organisations that are doing good for the environment. In this case study, we take a look at the applied graphics and gift boxes created for the brand.
- FEATURED STOCKS: STOCK & PRINT SPECS
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- GSM Cover printed CMYK Trophee Intensive Yellow 210gsm, Billiard Green 160gsm and Flame 80gsm
- GSM Text printed CMYK on Silk Matt 113gsm
- GSM Inprint printed CMYK on Superfine Smooth Ultra White 104gsm
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Inprint Submissions
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look what i did mum!
Make your Mum proud by showcasing your talent in Inprint. This is your opportunity to be seen in 4,000+ copies of GSM across the country. In every issue we publish a selection of design work sent to us – by people like you. So, if you want to give your mum something to talk about at her next dinner party – submit your work below.

GSM Blog
Tipping Point Wines – Sustainable Packaging
4 December 2023Tipping Point wines gift packaging recently won Gold at the New Zealand Pride in Print awards, GSM takes a look… The…
Mark Cleverley – Craft Master
20 November 2023If you lived in New Zealand in the late 1960s—70s, chances are you have seen the work of Mark Cleverley in…