Every Christmas, Studio Sly sends clients a gift to celebrate the festive season. The theme for Xmas 2024 was ‘ritual’, so we decided to gift organic tea packaged in this beautiful box. The box idea started by reimagining the humble milk carton into something altogether more sophisticated. Turning the ‘every day’ into the ‘interesting’.
Stock was a critical in achieving this. Recently launched, Ball & Doggett Favini Crush Olive caught our eye for both its aesthetic and environmental story. The deep rich, flecky look is thanks to the inclusion of by-products from olive production which would otherwise go to landfill. Crush also contains 40% post-consumer waste. It is also produced using a patented process using 100% green energy. Thus reducing the carbon footprint by 20%.
The box was digitally printed and custom die-cut with laser scoring adding the folds. The whole package is held together with tin ties to create this minimal look that is in keeping with our overall studio aesthetic.
>
CREATIVE: Lauren Finks @Studio Sly
PRINT: Pinky Print (Melbourne)
CLIENT: Studio Sly (Melbourne)
PROJECT: Studio Sly 2024 Festive Packaging (self-promotional)
STOCK: Ball & Doggett Favini Crush Olive 350gsm
PRINT SPEC: Digital CMYK + Custom Die Cut & Laser Scoring
PRINT: Pinky Print (Melbourne)
CLIENT: Studio Sly (Melbourne)
PROJECT: Studio Sly 2024 Festive Packaging (self-promotional)
STOCK: Ball & Doggett Favini Crush Olive 350gsm
PRINT SPEC: Digital CMYK + Custom Die Cut & Laser Scoring
