Both Studio – Kuwaii Brand Refresh

Established in 2008 by designer Kristy Barber, Kuwaii is an alternative to mass-produced fashion with a loyal following across Australia. Designed and made in Melbourne, each Kuwaii piece of clothing and footwear is meticulously crafted to last from quality materials.
Both Studio was approached to refresh the Kuwaii brand. They updated the foundations on which the design language was built to provide much-needed consistency across various communication channels. They did this whilst respecting and building on the legacy of the Kuwaii brand. The subsequent overhaul of all physical brand touchpoints included these elegantly embossed cards with matching envelopes.
Printed by Bambra Press on Ball & Doggett Knight—an environmentally friendly FSC certified stock.
Project photographed by Shelley Horan.
CREATIVE: Both Studio (Melbourne) / Shelley Horan (Photography)
PRINT: Bambra (Melbourne)
PROJECT: Kuwaii Cards & Envelopes
STOCK: + Ball & Doggett Knight Vellum White
PRINT SPEC: Indigo Digital CMYK + Embossing: Postcards & Giftcards
Indigo Digital CMYK + Forme Cut: Envelopes