Friday Creative – Rebrand with a Difference

Saunders & Co is a full-service law firm with four Christchurch offices, 150+ highly invested individuals and a client-focused philosophy that brings them together and sets them apart. Saunders’ bold and brave rebrand represented a significant departure for an industry typically trussed up in serifs and drowned in murky blue. Our word-pairing S&C concept created myriad opportunities for engaging communications, extending to client collateral—a little book of insights. Pocket-sized and presented in a die-cut sleeve that adds sides of gravitas and longevity, this tactile little package is printed on Sovereign Offset in mixed weights finished with a spot UV overgloss, with impressive effect and always drawing the desired responses.
CREATIVE: Friday Creative (Christchurch)
PRINT: Printers Inc (Christchurch)
CLIENT: Saunders & Co
PROJECT: Little Book of Insights (client teaser)
STOCK: + BJ Ball Sovereign Offset 400gsm: Cover
+ BJ Ball Sovereign Offset 150gsm: Internal pages
PRINT SPEC: Digital CMYK on an HP Indigo