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Rebrand & New Label for Outcask Wild Rum

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outcask

Recently, Karu Distillery undertook a significant brand refresh for its Outcask Wild Rum. Originally, it had been released in a bit of a rush, and wasn't feeling 'quite us'. GSM takes a look... Karu Distillery, launched in 2018 by husband-and-wife team Nick and Ally, is an up-and-coming Australian brand known for its innovative spirits that blend traditional distilling with a modern sensibility. Located in the Devils Wilderness, NSW, the range has grown to include Affinity Gin, Lightning Navy Strength Gin, Morita Chipotle Vodka, and Outcask Wild Rum. As one of Australia’s most awarded distilleries, Karu is celebrated for its passion...

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‘Find my Flavour’ Wausau Label Promotion

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find my flavour

In 2024, Ball & Doggett collaborated with a group of specialists to produce 'Find My Flavour' - a special promotion showcasing Wausau Coated Labels. The results were simply breathtaking. Find My Flavour Promotion ’Find My Flavour’ was conceived to promote Wausau Coated labels. Wausau is a range of premium tactile stocks specifically produced for high-end bespoke alcohol and beverage brands, available from Ball & Doggett and BJ Ball. The aim of the promotion was to show fantastic creative design, combined with high-quality print, matched to bespoke bottles and closures (caps & corks). Involved in the project were: Melbourne-based specialists in...

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Feet on the Ground Wines

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feet on the ground wines

Gumboots, vine roots, and a sense of the earth - just the right mix for branding these wines... Feet on the Ground Wines Feet On The Ground wines are the creation of winemaker Paige McArdle in McLaren Vale, Australia. The wines sing of the land where the grapes grow—well-managed sustainable vineyards in the popular Murray Darling wine region. Not only delicious, but as a notable point of difference, Feet On The Ground wines also come with vegan credentials! Importantly, as the product is sold exclusively by specialist online retailer Naked Wines, Paige wanted a label design that communicated both the...

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Milla Milla

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milla milla

New Australian fragrance line, Milla Milla, recently caught our eye with its fresh brand and unexpected approach to packaging. GSM takes a closer look... Milla Milla - The Brand At the heart of Milla Milla’s range of handcrafted fragrances are exquisite native botanicals. This thoughtful approach permeates throughout the business—from sourcing ingredients to production and packaging, supporting industry and charitable initiatives, and upholding an ethos of sustainability in all areas.       Developing The Brand Milla Milla engaged Tom and Phoebe Simpson of Known By to develop the brand identity and packaging. The objective: capture the nuances of the...

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The Hedonist – Label Rebrand

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The Hedonist

In pursuit of modernising and strengthening their long-standing brand, The Hedonist team approached Byerlee Design, a creative studio specialising in alcohol & beverage brands. GSM takes a look... The Hedonist Vineyard The Hedonist vineyard, located in the Willunga foothills of McLaren Vale, Australia, is run by Walter Clappis, veteran winemaker of 36 years, along with daughter Kimberly and her partner James Cooter. They are passionate about making their wines using certified biodynamic and organic vineyards and winemaking practices. Byerlee Design was engaged to reinvigorate, rather than rebuild, The Hedonist brand. As James explains, ‘We had been following Byerlee’s work on...

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Tipping Point Wines – Sustainable Packaging

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tipping point wines

Tipping Point wines gift packaging recently won Gold at the New Zealand Pride in Print awards, GSM takes a look... The Background on Tipping Point Wines Al Brown is recognised around the world as a leading New Zealand Chef and Restaurateur. He is also quite the entrepreneur who values aligning himself with people, organisations and brands he feels a strong connection with. Partnering with Constellation Brands, Al launched Tipping Point Wines. Wine which aims to do good and taste great, with each varietal supporting five not-for-profit organisations that are working hard to create a better future for New Zealand: The...

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Formakote Packaging Boards-Whakatane,NZ

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whakatane formakote

Form and applied graphics aside, successful fibre-based packaging solutions require using the right stock to match the product and the demands of the retail environment. As this is such a critical consideration, we asked Brett Keen from New Zealand's Whakatane Mill to shine some light on their Formakote range of specialist packaging boards. Packaging Small-Medium Sized Goods Small-medium goods is a general term meaning; retail products that a consumer buys over a counter, off a shelf, from a website, or out of a chiller. Of course, this encompasses a wide range of products, including dry, fried or frozen foods, beverage...

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Stappa Wines – Plain Black & White

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stappa black & white

When it comes to consumer brands - Alcohol is one of the more congested. With so many choices, it can be challenging for a new brand to stand out. But one recently launched brand caught our attention here at GSM. Not because it was loud or brash - but quite the opposite. Sometimes things are best left in plain black & white. If we go back to the 1990s and earlier—it was reasonably common to see designers working in one or two colours on print projects. This decision was usually driven by cost—black & white printing was cheaper than full-process...

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Uncle Charlie’s Brand, Packaging & Values

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uncle charlies

Being 100% aboriginal-owned & operated, Uncle Charlie's is a brand with a difference. For designers working on The Tastes of Country popcorn packaging - this meant respecting, and working with, the cultural values behind the business to create something as unique as the brand itself. Traditional Aboriginal principles of sharing stories, food, and caring for country are the foundation of Uncle Charlie's Tastes of Country. In addition to this, the new Tastes of Country popcorn range only uses ingredients sourced from native foods and botanicals. These are sustainably grown, harvested, and sourced from Wiradjuri Country through long-established trade relationships dating...

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A Tongue in Cheek Label – Good George!

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We all handled the Covid situation in different ways. For NZ-based brewery and distillery, Good George, the answer was simply to be tongue in cheek and say: "For F*cks Sake". How Good George came to be - Beer & Cider Good George came to life when a bunch of friends got together and decided, after years in hospitality and brewing, it was time to create their own beverages. The primary motivation was to show people how great beer can be, to convert drinkers from the norm, and to have a bit of fun along the way. The idea is that...

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