Ancient Meridian – Retail Packaging

We wanted to convey the essence of our brand, a humanistic design that is clean, contemporary and unisex. It was essential to share that in every detail of our customer’s experience: Logo, fonts, colours, and product packaging solutions while being environmentally conscious. With the help of Press Print, we experimented with various CMYK + Pantone colours until we felt we had the right feel. The stock is Ball & Doggett Extract in the Moon hue—its colour, printability, durability, thickness, and toothy finish make this a great choice for our soaps and future body care collection. It is a perfect fit as sustainability is an essential value for our brand. For this reason we also opted for a biodegradable eco-laminate on the inside which protects the stock against moisture from the soap so customer can reuse the packaging.
CREATIVE: Maria Tarantello @Ancient Meridian (Melbourne)
PRINT: Press Print (Melbourne)
CLIENT: Ancient Meridian
PROJECT: Retail Packaging (soap range)
STOCK: Ball & Doggett Extract Vellum Moon 380gsm
PRINT SPEC: CMYK + gloss black foil + eco-laminate (underside)