CREATIVE: The client requested a new premium business card design following their recent brand refresh that reflected their environmental and business values. Paper stock and print finishes were at the forefront of the design process to achieve these goals. Colorplan racing green matched the brand’s colour palette and offered an incredible textured, premium feel. The Colorplan side was printed using white ink and duplexed to a second stock, Mohawk White Vellum—a beautiful FSC Certified stock well suited to the digital printing used to produce the information details.
A suite of postcards accompanied the business cards.
A suite of postcards accompanied the business cards.
PRINT: Digital Press (Sydney)
CLIENT: Abacus
PROJECT: Abacus Stationery
STOCK: + Ball & Doggett Colorplan Racing Green 270gsm: Business Cards (side 1)
+ Ball & Doggett Knight White Vellum 280gsm: Business Cards (side 2)
+ Ball & Doggett Knight White Vellum 280gsm: Postcards
PRINT SPEC: Business Cards: White Ink (side 1) + CMYK (side 2) + duplexed
Postcards: CMYK
CLIENT: Abacus
PROJECT: Abacus Stationery
STOCK: + Ball & Doggett Colorplan Racing Green 270gsm: Business Cards (side 1)
+ Ball & Doggett Knight White Vellum 280gsm: Business Cards (side 2)
+ Ball & Doggett Knight White Vellum 280gsm: Postcards
PRINT SPEC: Business Cards: White Ink (side 1) + CMYK (side 2) + duplexed
Postcards: CMYK
