Leonardo Cockburn

Print Processes – Other Forms of High-Volume Printing

flexographic printing

Other methods of high-volume/long-run printing are Flexography and Rotogravure. Both are similar to Offset Lithography in that they are CMYK (plus PMS Spot colour) based. The predominant difference is how the inked image transfers to the substrate. GSM takes a look... Flexography Flexographic printing (‘Flexo’) is a form of high-speed, high-volume, web-fed relief printing, meaning the image area is raised. Like offset lithography, flexography also uses printing plates. However, flexo plates are rubber or plastic and feature a raised image area. During printing, the raised area on the plate is inked and directly contacts the passing substrate. There is no...

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Print Processes – Offset Lithographic Printing

offset printing

Offset Lithographic Printing Following on from the prepress stage, where the operator has transferred the artwork onto metal plates, comes the process of Offset printing.  This is where the image transfers (offset) from metal plates to rubber blankets or rollers and then onto paper. This is how the actual ‘printing’ part of the project takes placce: The Process The press operator sets up the press by loading and fixing the printing plates onto the plate cylinder, and a new rubber blanket onto the blanket cylinder. The press operator fills the ink trays (note that larger presses may run off a...

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Print Processes – Prepress, Imposition & Platemaking

imposing artwork

Prepress Prepress is the first step when artwork arrives at the printery from the designer and involves the following processes:  Reviewing & Preflighting Artwork In this process a specialist Prepress operator will check the supplied artwork to ensure it has been set up correctly. It is important to note that this is a technical check—and not a content check—a printery will not spell check or proof read your artwork. The Prepress operator will be specifically looking at the following: The supplied format is correct (high resolution PDF) The artwork document trim-size is correct The artwork document includes crop marks The...

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Print Processes – Long Run Versus Short Run Printing

offset printing

The term ‘commercial printing’ refers to any print service offered by a print supplier (a printery) to another party, such as a designer or business. There are many forms of commercial printing—Here, we take a look at Offset Lithographic Printing: Long-run versus Short-run Printing Commercial print methods can be split loosely into two categories: as being more (or less) suitable for large (Long-run) versus small (Short-run) quantities. Long-Run Print Methods Long-run commercial printing methods create large volumes of identical reproductions as cost-effectively as possible. As a general guide, long-run methods tend to offer the best economy when printing in volumes...

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CMYK Colour

CMY colour wheel

  Colour is one of the most critical assets within a designers toolkit. Colour allows us to create epic visual communication full of expression and emotion. However, when it comes to print, colour is also an area that requires some technical understanding to ensure that results match expectation. GSM takes a look at Colour - CMYK, RGB and PMS... CMYK Colour Most commercial print processes are based Cyan (C), Magenta (M), Yellow (Y), Black (K) colour model—otherwise known as CMYK or ‘Process’ Colour. Here’s how it works: If you did art at school, you likely did an exercise where you...

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Feet on the Ground Wines

feet on the ground wines

Gumboots, vine roots, and a sense of the earth - just the right mix for branding these wines... Feet on the Ground Wines Feet On The Ground wines are the creation of winemaker Paige McArdle in McLaren Vale, Australia. The wines sing of the land where the grapes grow—well-managed sustainable vineyards in the popular Murray Darling wine region. Not only delicious, but as a notable point of difference, Feet On The Ground wines also come with vegan credentials! Importantly, as the product is sold exclusively by specialist online retailer Naked Wines, Paige wanted a label design that communicated both the...

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Setting up Artwork Files for Print

artwork

In this Education article, we take a look at some basic considerations for setting up print artwork... Some Artwork Basics A common cause of hold-ups in print work is artwork files set up incorrectly. This article covers some basics around setting up artwork to avoid the most common mistakes. For this article, we will assume Adobe Illustrator, InDesign (or QuarkXPress), and Photoshop are used to construct the artwork. And that the dispatch file to the printer is a high-resolution PDF (the industry norm for print artwork). We strongly advise against using office-level apps (such as Microsoft Word or Apple Pages)...

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Milla Milla

milla milla

New Australian fragrance line, Milla Milla, recently caught our eye with its fresh brand and unexpected approach to packaging. GSM takes a closer look... Milla Milla - The Brand At the heart of Milla Milla’s range of handcrafted fragrances are exquisite native botanicals. This thoughtful approach permeates throughout the business—from sourcing ingredients to production and packaging, supporting industry and charitable initiatives, and upholding an ethos of sustainability in all areas.       Developing The Brand Milla Milla engaged Tom and Phoebe Simpson of Known By to develop the brand identity and packaging. The objective: capture the nuances of the...

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Quick Chat Creative – Best Strategy

best

The Best Awards were again in full swing for 2023. The team at Strategy Creative, who created the lead campaign, decided it was the time to celebrate. GSM caught up with the team to talk about the "Bestival". The Best Awards, organised by the Designers Institute of New Zealand (DINZ), run every year to celebrate the ‘best’ in the local design scene. And, every year, a new lead campaign promotes entering Best and the awards night (…plus the after party). The team at Strategy Creative is to thank for last year’s campaign. We sat down with the team at Strategy...

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Quick Chat Print – Special T

Special T

Corey London from Special T Print joins us to discuss starting a printery during challenging times, and the importance of staying true to your core values. Special T Print Based close to the M5 in Kingsgrove, South West Sydney, Special T Print focusses on service (the ‘T’ is for Treatment). Having recently printed the 2024 Ball & Doggett Calendar featuring student work from across Australasia (see article on page 50), we decided to have a chat with Corey London, Managing Director at Special T, to talk about what they do. Here is what Corey had to say; GSM: How did...

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