Printing Plus – Diversity in the Printing Industry

diversity in print

In an ever changing business environment—Diversity— can be one way to ensure longevity. GSM talks to Sam Blenkiron from Mirage Visual on the topic> —with Sam Blenkiron @Mirage Visual Established in 1982, Mirage Visual in Palmerston North have grown from a traditional printery to a company offering wide diversity. Over recent times they have brought together a suite of creative services, strategic communications & digital marketing, production and distribution. How has Mirage Visual grown it’s services to deliver end-to-end solutions—and still deliver exceptional results?   GSM: What services do Mirage Visual offer? Sam: Our creative department covers everything from marketing...

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Rākau Kōrero – Culture Appropriation or Contribution?

Appropriation of Culture

TALKING POINT: KIA ORA MAGAZINE & AIR NEW ZEALAND Following on from the first edition of Rākau Kōrero, GSM looks at how one company changes their approach to using expressions of Māori culture. — with Nā Johnson McKay @Ira Trademarking "Kia Ora" We do not need to look too far for examples that highlight issues of cultural appropriation. In 2019, Air New Zealand applied to the Intellectual Property Office of New Zealand (the government body responsible for processing Trademarks and Patents) to trademark the masthead to their inflight magazine, ‘Kia Ora’. This drew opposition from some Māori voices who viewed...

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Freelancing: The Art of Starting Out

Greg Straight

When is the right time to leave your job and start freelancing? What is it like being self-employed without the safety net of regular wages? GSM talks to kiwi illustrator Greg Straight to hear his story... I started drawing when I was really young. So you could say I’ve been illustrating for 49 years. However, getting started as a commercial illustrator was hard. My wife Hannah and I met in England where we did pretty well in our respective creative fields. I was actually freelancing by the time we left the UK in 2006. Arriving in New Zealand, we bought...

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Marriage by Design – Work & Home

Work & Home

Ever wondered what it would be like being in business with your partner? GSM caught up with Leanne Hayes who, along with hubby Aaron, work together in their Blenheim-based design studio - Vanilla Hayes. Like many companies, Vanilla Hayes was born from a desire for those elusive commodities of the self-employed—flexibility and freedom. Oh, the naivety! Life, some 6-7 years ago, was stressful to say the least—juggling two pre-schoolers with an increasing workload as a freelance designer. However, my husband Aaron and I knew nothing would change if we didn’t make it so. We agreed to trial a role reversal...

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From Study to Studio – How to make the transition….

GSM chats with Josiah Rees, 2020 Gold Pin winner at Best for student graphics. We ask the question.... What's it been like transitioning from study to the 'Real World'? Kia ora, I was born and raised in Ōtautahi, Christchurch, with a designer for a dad, Dad introduced me to InDesign at around the age of 14. Some of my earliest designs were the cover of my year 10, school leaver’s magazine and a logo, or two. Some of which my dad included in some concepts for his clients. From then on I was set on design and it was a...

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Pro Bono Design for Charity – to do or not to do?…

Pro bono

In GSM10 we caught up with Mandy Nelson from G&A Creative Agency to discuss the Pros and Cons of Pro Bono work for charity. Our question - Does providing free design to non-profits devalue design services, or add value to a good cause? I often ask myself if working for nix is worth it. The only possible answer is a definite ‘maybe’! It depends on your viewpoint - I want to unbundle that question. Pro Bono Work for a Charity I am settlor of the Full Colour Trust as well as joint owner of G&A Creative Agency (G&A), provider of design...

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