In 2024, Ball & Doggett collaborated with a group of specialists to produce ‘Find My Flavour’ – a special promotion showcasing Wausau Coated Labels. The results were simply breathtaking.
Find My Flavour Promotion
’Find My Flavour’ was conceived to promote Wausau Coated labels. Wausau is a range of premium tactile stocks specifically produced for high-end bespoke alcohol and beverage brands, available from Ball & Doggett and BJ Ball. The aim of the promotion was to show fantastic creative design, combined with high-quality print, matched to bespoke bottles and closures (caps & corks). Involved in the project were:
- Melbourne-based specialists in brand and packaging design for the drinks industry, Studio Guild
- Specialist label print and production house, Labelhouse
- Spanish based bottle manufacturer, Estal
The promotion centred around four fictitious alcohol products—Blazing Pina, Toujours, Morello and Dark Grind. Studio Guilld then developed the four brands developed into fully-fledged label designs. Each with a unique spin or twist to demonstrate that, even in a crowded market, achieving impact off-the-shelf is very much a case of ‘be brave or go nowhere!’. Showcasing sustainability was also important. With the glass bottles made from at least 80% recycled glass, and the featured Wausau Coated stocks containing recycled and sustainable materials.
Sample Pack
The promotion culminated in a Ball & Doggett ‘Find My Flavour’ sample pack. This contained flat sheets of the labels printed on the featured Wausau stocks. This was important as seeing the finished labels in the flesh adds another dimension to the experience. Labelhouse printed the labels on their HP Indigo 6K digital press. And they completed the finishing on an ABG Digicon Series 3. See below for print, stock, bottle and closure specifications for each design.
Photoshop Template
In addition to the sample pack, Ball & Doggett created two Photoshop image templates (one wine and one spirit-based) to help designers bring their ideas to life. Along with a short video produced at Labelhouse to showcase the print process. The ‘Find My Flavour’ sample pack plus the Photoshop spirit template are currently available to designers residing in Australia (sorry, New Zealand). The Photoshop wine template and the video are available to designers on both sides of the ditch—see the web links at the end of this article.
Award Winning ‘Find My Flavour’
As a testament to the great work of everyone involved in the project—Find My Flavour took out Silver in the Packaging category at the 2024 World Brand Design Society (WBDS) Awards. Nice.
Around the Find My Flavour Labels
’Blazing Pina’
Blazing Pina nods to a Mexican aesthetic, centred around the ‘Pina’ (pineapple)—the core of the agave plant (used to make the spirit).
The facestock, Ball & Doggett Wausau Coated Aged Agave, is naturally coloured by the Agave Sisalane fibres from the hessian coffee bean sacks from-which this 100% post-consumer waste (PCW) recycled stock is made.
The stock adds an earthy, fibrous texture, combined with printed colour, foil, high build and matt varnishes, plus a stunning textural bottle and neck label, creating the overall story.
’Toujours’ is French for ‘Ever and Always’.
This faux-premium sparkling brand showcases Ball & Doggett Wausau Coated Bright White Felt Ever Opaque on the main label, and Bright White Felt on the neck.
The sophisticated look is enhanced by the beautiful textured stock, embossing, gold foiling and high-build varnish, and matched to a stunning oval bottle. The long-neck wrap provides an alternative to a typical branded hood.
‘Morello’
’Morello’, a fictitious single-malt whisky aged in Cherry Wood (’Morello’ is a Cherry variety), employs Ball & Doggett’s Wausau Coated Cherry Wood stock as the main design feature.
The grain and rich orange-brown colour seen on the label is the unprinted face stock made from real timber veneer. The elegant design uses black print highlighted with gold foil.
A classy tapered bottle and gold cork top supplied by Estal complete the look.
‘Dark Grind’
’Dark Grind’ Coffee Liqueur employs Ball & Doggett Wausau Coated Black Vellum stock featuring a custom contour, textural emboss, high build varnish and gold foil.
The label is matched to a cocktail shaker-shaped textural bottle. Thus creating an aesthetic that would be at home in any velvet-lined late-night lounge bar.
’FIND MY FLAVOUR’ SPECIFICATIONS:
BLAZING PINA AGAVE SPIRIT
STOCK: Ball & Doggett Wausau Coated Aged Agave :Main & Neck Labels
PRINT SPEC: Digital CMYK & Colour Specials + Gold Foil + Gloss High Build + Matte High Build + Matte Varnish
BOTTLE: Wildly Crafted Natural, Extra Flint by Estal
CLOSURE: Woodhead Natural, Bartop
TOUJOURS BLANC DE BLANC
STOCK: Ball & Doggett Wausau Coated Bright White Felt Ever Opaque: Main Label
Ball & Doggett Wausau Coated Bright White Felt: Neck Label
PRINT SPEC: Digital CMYK & Colour Specials + Embossing + Gold Foil + Matte Varnish
BOTTLE: SP Oval, Antico by Estal
MORELLO SINGLE MALT WHISKY
STOCK: Ball & Doggett Wausau Coated Cherry Wood:Main & Neck Labels
PRINT SPEC: Digital CMYK & Colour Specials + Gold Foil + Matte Varnish
BOTTLE: Da Clarior, Extra Flint by EstalT-Shape Hot Rod
DARK GRIND COFFEE LIQUEUR
STOCK: Ball & Doggett Wausau Coated Black Vellum:Main & Neck Labels
PRINT SPEC: Digital CMYK & Colour Specials + Gold Foil + Embossing + Gloss High Build + Matte Varnish
BOTTLE: Wildly Crafted Primal, Amber by Estal
CLOSURE: Corkcoal Sharp
For more information on the Wausau ‘Find My Flavour’ promotion, including the video link and sample request form—go to:
- Australian readers: //ballanddoggett.com.au/find-my-flavour
- NZ readers: //bjball.co.nz/find-my-flavour
