Print brokering has been part of the print industry for decades. However, in more recent times, it is making something of a comeback. GSM talks to Melbourne-based print broker, Simon Fitzgerald, to understand why> GSM: What is ‘Print Brokering’—and how does it work? Simon: In a nutshell, print brokering in any industry is a value-added service connecting customers with suppliers or products. A good example is insurance or mortgage brokering. The brokers in these sectors do not lend money (mortgages) or provide policies (insurance). Their job is to secure the right product, at the right price, for their clients. Specifically,...
Print Brokering – more than just print